“A brand can make or break a company. The brand is what earns equity in company worth. The value associated with a company lies in the brand itself”
Quote From William James Lees III
Logo Creative in Naples and Fort Myers, Florida
The market perception of a company’s identity is what the market buys or does not buy, regardless of the product. Branding is the process that conveys corporate identity to the marketplace. In addition, branding help employees perceive a company’s identity. This, in turn, dictates employee attitude toward work and the way that employees represent the company in the market – whether in casual conversation or because public relations are part of the job.