Marketing Strategy, Email, EDDM, PPC
New Age Digital Marketing Media, Digital Marketing Plan:
When we put together a multi-media digital marketing plan, we start with meeting with the client and get a feel for the online marketing budget and promotional options that they where considering. We then assemble a realistic digital marketing plan. This is where our years of marketing come into play. We may combine some conventional media options, like print publications or direct mail? and then get creative with smart fort Myers, Bonita Spring or Naples digital marketing options like social media promotions and pay-per-click choices. Then we use our secret weapon, our incredible programming team. They develop code that gets placed on the back-end of all our digital marketing channels. This code helps identify how well our sources are working and it also helps identify consumer behavior.
For Marketing options that are not electronic, like a billboard or magazine, we give that marketing channel a special phone number that captures a lot of information on each person that calls. That special phone number will record the call and make transcripts.
The power of our system and programming team can help your bottom line in so many ways.
Our origin at Internet Marketing Logic started back in 1991 as an advertising agency that blossomed to become a hybrid of a conventional marketing firm and an online SEO company. The outcome was simply amazing. We see our Digital Marketing and website development competitors as a growing group of technicians that understand the mechanics of website development but they lack the ability to market. It is crucially important to know what to say and how to say it; you need to have an understanding of your target market and where the target demographic goes to get their information. In addition, a new age marketer needs to have a vast knowledge of all the online and conventional products that can play off each other and increase your brand dominance. The difference between our competitors and Internet Marketing Logic is black and white.
Below are some of the media that we use to promote a product or service. Understand this is just a sample of some digital marketing options that we can build into a multimedia marketing plan in Naples, Bonita Springs and Fort Myers, FL.
Adwords is a Google product that allows us to pay for position. This bid proxy allows the highest paying bidders to hold the top spot on the page. This bid proxy is called, Pay-Per-Click. (PPC) IML has been certified in Google adwords since 2004 and we can learn so much about how relevant a program will be simply by running adwords for a couple months before investing in a detailed SEO program.
SEO – Search Engine Optimization. This is a monthly program of cat and mouse. A constant battle with competitors to gain top branding online. Many will choose SEO over paid because the cost to run and maintain an SEO program is much more cost effective than a paid program. SEO is also more credible than paid as you get 45% more traffic from a first page organic program.
Online Yellow Pages – While the conventional yellow pages are a thing of the past. The online yellow pages are still very relevant. We find that the online yellow pages (IYP) bring in great traffic to the website and the link popularity is worth the effort. We most likely will include online yellow pages into your program.
Facebook Promote – This is an amazing tool. The downside of Facebook is that facebook owns all the content that you post on your accounts. This is a hot topic and remains to be an ongoing legal issue. The upside to this litigation is the incredible marketing we can do with access to that data. Facebook calls their marketing tool “Facebook Promote” as marketers we can send ads, linked to websites, videos or most anything to a very refined demographic. If you want to market to 45 year old women that own a Mercedes and they scuba dive in their free time, no problem.
Social Media and Blogging – Fresh content and viral marketing will always be a very strong method for branding. We sometimes will coach a client’s employee to do some of the social marketing and we meet with them to make sure they are keeping up with the task.
Direct Mail and Email Mail Blasts (Database management) – We are experts at what is called EDDM. This is a acronym for Every Door Direct Mailers, we work with the United States postal system to target specific communities. There is not a better way to get a message to a targeted group than EDDM. Constant Contact and Database management goes back to marketing 101. We may not be sending letters out snail mail but we will be cultivating your database. If you are not managing your database and making sure your customers are keeping you top of mind, you need to hit the contact button right now and give is a call. That process alone will give your company a return like you have never seen before.