Digital Marketing Plans
New Age Digital Marketing Media, Digital Marketing Plan:
When we put together a multi-media digital marketing plan, we start with meeting with the client and get a feel for the online marketing budget and promotional options that they where considering. We then assemble a realistic digital marketing plan. This is where our years of marketing come into play. We may combine some conventional media options, like print or direct mail? and then get creative with smart digital marketing options like Facebook promote, Google Ads or other niche pay-per-click choices. We are certified in Google Adwords and manage over 80K in annual Google ad budgets. We are also experts in marketing on Instagram and Facebook paid ads. We create lookalike audiences and develop ways to reach your target market in a calculated and precise way using Facebook and Instagram social media.
Then we use our secret weapon, our incredible programming team. They develop code that gets placed on the back-end of all our digital marketing channels. This code helps identify how well our sources are working and it also helps identify consumer behavior.
The power of our system and programming team can help your bottom line in so many ways.
Our origin at Internet Marketing Logic started back in 1991 as an advertising agency that blossomed to become a hybrid of a conventional marketing firm and an online marketing and search engine optimization company. The outcome was simply amazing. We see our Digital Marketing and website design competitors as a growing group of technicians that understand the mechanics of website marketing but they lack the ability to market like a degreed marketer. It is crucially important to know what to say and how to say it; you need to have an understanding of your target market and where the target demographic goes to get their information. In addition, a new age marketer needs to have a vast knowledge of all the online and conventional products that can play off each other and increase your brand dominance. The difference between our competitors and Internet Marketing Logic is black and white. Internet Marketing Logic is based in Bonita Springs Florida but services Naples FL, Bonita Springs FL, Fort Myers Florida and the entire United States.
Below are some of the online marketing choices and social marketing options that we use to promote a product or service. Understand this is just a sample of some social and digital marketing options that we can build into a multimedia marketing plan in Naples, Bonita Springs and Fort Myers, FL.
Adwords is a Google Ad product that allows us to pay for position. Google Ads are a bid proxy that allows the highest paying bidders to hold the top spot on the search engine result page. This bid proxy is called, Pay-Per-Click. (PPC marketing) Internet Marketing Logic has been an Google Ads Specialist and certified in Google adwords since 2004. Before spending the big bucks in Google Adwords, hire us to test one month and see how effective adwords can be for you.
SEO – Search Engine Optimization. This is a monthly program of cat and mouse. A constant battle with competitors to gain top branding online. Many will choose SEO over paid because the cost to run and maintain an SEO program is much more cost effective than a paid program. SEO is also more credible than paid as you get 45% more traffic from a first page organic program.
Online Yellow Pages – While the conventional yellow pages are a thing of the past. The online yellow pages are still very relevant. We find that the online yellow pages (IYP) bring in great traffic to the website and the link popularity is worth the effort. We most likely will include online yellow pages into your program.
Facebook Promote – Have you thought about social media marketing? You have probably heard stories about just how effective Facebook ads can be. The truth is…this is an amazing tool. The downside of Facebook is that Facebook owns all the content that you post on your Facebook ad promotions. This is a hot topic and remains to be an ongoing legal issue. The upside to this litigation is the incredible marketing we can do with access to consumer profile data. Facebook calls their marketing tool “Facebook Promote” as expert social marketers we can send Facebook ads, linked to websites, videos or most anything to a very refined demographic. Just like Google Ads, Let Internet Marketing Logic manage your social media and test the media first. Before spending the big bucks in Facebook Promote, hire us to test one month and see how effective Facebook Ads can be for you.
Social Media Marketing and Blogging – Fresh content and viral marketing will always be a very strong method for online branding. Internet Marketing Logic can coach a client’s employee to do some of the social media marketing and we meet with the employee to make sure they are doing it correctly keeping up with the task.
Internet Marketing Logic services Naples, Bonita Springs and Fort Myers Florida, Let us offer you and your team workshops on social management and social marketing. The better you and your team do, the better your online brand gains online visibility.
Direct Mail and Email Mail Blasts (Database management) – We are experts at what is called EDDM. This is a acronym for Every Door Direct Mailers, we work with the United States postal system to target specific communities. There is not a better way to get a message to a targeted group than EDDM. Constant Contact and Database management goes back to marketing 101. We may not be sending letters out snail mail but we will be cultivating your database. If you are not managing your database and making sure your customers are keeping you top of mind, you need to hit the contact button right now and give is a call. That process alone will give your company a return like you have never seen before.