SEM (Search Engine Marketing)
SEM is more of a digital marketing plan rather than one online service.
For Example: SEO is “Search Engine Optimization” That is one aspect of a SEM (Search Engine Marketing) program. Look at SEM like a unique marketing plan just for online products. A good search engine marketing plan will include paid ads, organic SEO, local organic directories, social media, local business pages, and all the great places your customers are spending time online. One example that impressed our real estate client was how we purchased local game sponsorships. I look at my wife like she represents who our buyer is at a high-end real estate development. Where is my wife when we she is online 60% of her screen time? “Candy Crush” – We purchased most all the games targeted to an older demographic. This was a home run. We heard over and over again just how well that hit our target buyer. Sure, you get a lot of waste, but who cares when you are buying 100 clicks to your website for $28.00.
When a client comes into our marketing company, most are looking for one particular service, like Google Adwords or they want better social management. But I will be quick to advise them that they need to look at digital marketing in a similar way we look at conventional marketing. It is more about the power of the marketing mix rather than one media choice. We know from marketing 101 that a customer does not buy a product or choose a service by the reach of just one media option. It takes a combination of media all working together to communicate brand and credibility. It is the same with a digital marketing.
Google has adopted a complex algorithm created by MOZ that grades a website based on the sites visibility on a search engine result page. This is sort of like a market share but more like what it sounds, “Visibility”.
Just how visible is your site to your customers when searching for your product or service online?
Imagine now, just how important that visibility score is when comparing your website’s visibility among your competition. I bet you would love to have that information.
Set up a meeting with IML Services, let us know the competition you go against and we can show you your visibility score compared to the competition.
For the client that loves data and the client that wants to better their online marketing budget efficiencies. IML Services is truly your solution for success. Data offers the answer to unanswered questions, it opens your eyes to the journey a prospect takes when they research for your product or service online. It is identifying who is the demographic that would respond to the way your product or service is portrayed to the public. And the terminology; not the terminology that most people use, it is the terminology that was used for a conversion.
IML Services does not stop with that data in hand. Our digital marketing specialists look for overlapping conversion channels. We all know that a conversion requires more than one factor to gain enough visibility and credibility for the all important conversion. We identify the typical Journey a customer will follow for a conversion.