We can get a ton of mileage from the written word. We use the same PR story in Constant Contact, Website Articles and social media. That one press release can be used in multiple applications
The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. Since that time, public relations has been defined in a myriad of ways, the definition often evolving alongside public relations’ changing roles and advances in technology.
The earliest definitions emphasized press releases and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” In 1982, Public Relations Society of America (PRSA) adopted the following definition: “Public relations helps an organization and its publics adapt mutually to each other.”
A more modern definition of public relations was drafted several decades later, a definition that still stands today:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Over the last 35 years that we have been in business in Naples and Fort Myers, we have seen big ups and downs in PR. The electronic age has taken a huge toll on the Public Relations industry. In the early 2000’s PR was mostly news releases and then electronic new channels like News Wire and Business Wire. The ad world and marketing industry had a hard time selling PR as the professional mentality was that it was expensive and not worth the money.
With the confidence I have in seeing how public relations works today, I have an entirely fresh approach to PR. I now have very little trouble selling public relations. Why… First, while print readership is only 30% of what it was 20 years ago, print is still relevant in new paper, magazine and trade publications. I can get most every release published with prominent placement in the newspapers and magazines. I can also repurpose that same release as fresh content on the clients website and again repurpose that release in social media and then again with a Constant Contact mailer. Talk about getting a bang for your buck. The cost to the client was a press release. OK…PR is not just press releases but I wanted to illustrate just how consumer relationship management can be leveraged with one well written press release. Read below to get a better idea of all the attributes PR brings to a modern marketing plan.
Without an expert wordsmith writing the marketing content you are just getting written content that is good enough for the promotion. Public Relations takes the written words to a much higher standard. With global competition and a more educated marketplace, we have to be better than “Good Enough”.
Below are attributes you should expect from Public Relations :